Flashtech Lighting Expands West Coast Sales Representation for F5 Modular LED Headlight Platform Launch
Flashtech Expands West Coast Sales Representation
Flashtech Lighting has expanded its independent sales representative coverage across the western United States as the company continues the rollout of its new F5 Modular LED Headlight Platform.
The updated sales structure gives Flashtech dedicated representation throughout the Pacific Northwest, California, Nevada, Arizona, New Mexico, Hawaii, Alaska, Montana, Idaho, and Canada.
New West Coast Rep Coverage
Advanced Marketing, led by Bruce Gilsdorf, will continue representing Flashtech Lighting in the Pacific Northwest region, including Washington, Oregon, Idaho, Montana, Alaska, and Canada.
Driven Marketing LLC, led by Pete Bobsin and Greg Douglas, will represent Flashtech Lighting in Northern/Central California and Northern Nevada.
Aligned Sales & Marketing Group LLC, led by Hazim Jainoor, will represent Flashtech Lighting in Southern California, Southern Nevada, Arizona, New Mexico, and Hawaii.
“This is an important step for Flashtech Lighting as we continue to grow our dealer and distributor network. We have been in the automotive lighting space for many years, and the addition of these experienced rep firms gives us the coverage and relationships needed to properly support dealers in key western territories.”
— Stephen Gordon, CEO of Flashtech Lighting
F5 Modular LED Headlight Platform
A major focus of this expansion is the new F5 Modular LED Headlight Platform. The F5 platform was built around one major goal: inventory simplification for dealers and installers.
Instead of forcing shops to stock a large number of individual bulb part numbers, the F5 platform is designed around a smaller, smarter dealer pack structure.
The F5A package covers H7, H11, 9005, and 9006 applications, while the F5B package covers H13 and 9007 applications. Flashtech also offers additional F5 options for popular applications including H4 / 9003 / HB2 and 3000K fog light applications.
Why It Matters for Dealers
For dealers, the benefit is simple: fewer SKUs, easier stocking, cleaner inventory management, and strong coverage for common halogen-replacement headlight and fog light applications.
The F5 Dealer Packs are designed for 12-volt shops, truck accessory dealers, restyling shops, audio shops, tint and accessory dealers, and installers that want a practical LED lighting program without overcomplicating their inventory.
Flashtech Lighting will support its rep network with product samples, dealer materials, printed and digital F5 literature, online resources, and continued product training.
For dealer inquiries or more information, contact Flashtech Lighting at 1-800-442-9096 or visit www.flashtechlighting.com.
